Emicity Market Research

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What is emicity?

etic

adjective / ET·ic or E-tik
of, relating to, or involving research of cultural phenomena from the perspective of one who does not participate in the culture being studied—compare EMIC

emic

adjective / EE-mik
of, relating to, or involving research of cultural phenomena from the perspective of one who participates in the culture being studied—compare ETIC

emicity

noun / ee-MISS-i-tee
a research partner that immerses itself in the minds and hearts of your target customers, taking on their perspectives and uncovering tribal-level insights that help drive your brand forward—see also CONSUMER INSIGHTS INC.

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