Here’s a refreshing change of pace. Scan most market research company sites and you’ll see what looks like a variety of never-before-invented tools with clever trademarked names, such as SatisfactionAnalyzer3000™ or VerbatimTranslaterPlus™.
You won’t see a single trademarked analytical tool from Consumer Insights on this site-not because we don’t use some of the most sophisticated analytical methodologies available – we do, all the time. And not because we don’t continue to educate ourselves on the newest techniques and technologies that can be applied to market research – again, we do that on a regular basis.
Rather, we shun trademarks and clever names for our tools because although these may seem like space-aged breakthroughs to a less geeky individual like you, we research geeks have never seen one of these “proprietary” tools that was truly unique to the statistical world. Multiple regression, discriminant analysis, factor analysis, cluster analysis, CHAID analysis-you name it-are all well-established techniques available to any research team with the proper software and training. We own the tools, we have the training, and we use the most appropriate techniques on every project – sans the irritating trademarks (and associated bloated pricing).
Our data collection techniques range from uber-qualitative to uber-quantitative-but always match exactly what our clients need to accurately answer their consumer-related questions. If you’re not sure, just ask. We’re always adding new tools to our box.